Privacy policy

What we collect

We never ask for tax returns, Social Security numbers, EINs or bank logins.

• Your quiz answers: trade, state, years in business, revenue, profit, owner pay, addbacks and the business-quality questions. We use ranges where we can.
• Contact details you give us: first name, email and, if you choose, your business name.
• A phone number only if you ask for a broker introduction, and only if you choose to give one. It is optional.
• Your choices: marketing email consent, broker introduction requests and when you might sell.
• Email copies and the monthly letter: if you ask us to email you a copy of a tool result or guide checklist, or sign up for the monthly letter, we keep your email address, which page you were on, the trade (if any), your marketing email choice and when you signed up.
• Tool inputs: our calculators run in your browser. We don't store the numbers you type into them. If you ask for an email copy, we send you the summary and don't keep it.
• Messages you send us: if you email us (for example from our Contact page), we keep your email address and what you wrote.
• Purchase records: what you bought, the amount and the payment status. Card details go to our payment provider, not to us.
• Technical data: a hashed (not raw) IP address for abuse prevention, where you came from (for example ad campaign tags), and which pages you visit and buttons you press, measured with our analytics tool. We send analytics only buckets and ids, never your exact numbers, email or name.

Why we use it

• To calculate and show your estimate and send it to you by email.
• To produce and deliver a Full Report you paid for.
• To introduce you to a broker, only if you ask.
• To email you a copy of a tool result or checklist, only if you ask.
• To send marketing email, only if you ticked a marketing box or signed up for the monthly letter. If you opt in, we send at most one marketing email a week (usually about once a month). Unsubscribe any time.
• To answer messages you send us.
• To prevent spam and abuse, and to understand which pages and ads work.
• To build anonymous, aggregated benchmarks (only from groups of 10 or more businesses, never individual numbers).

What a broker receives

We share your details with a broker only after you explicitly ask for an introduction. If you ask for a broker introduction, we send that one broker your name, email, phone (if given), business name, trade, state, your answers, your estimate and your timeline. The broker handles your data under their own privacy policy.

The broker may call the phone number you gave to arrange your introduction. We never call or text you for marketing, and we never give your phone number to anyone else.

Service providers

We use these companies to run the site. They process data on our behalf and only for the services they provide to us:

• Vercel: hosting.
• Supabase: database, US region.
• Stripe: payments.
• Resend: email delivery.
• Cloudflare Turnstile: bot checks.
• Upstash: rate limiting.
• PostHog: analytics.
• Sentry: error tracking.
• Google Ads, Meta and TikTok: advertising, only if you accept ad cookies.

Advertising cookies, selling and sharing

We never sell or rent your data for money. If you accept advertising cookies, ad networks like Google, Meta and TikTok receive information about your visit, which some state laws call 'selling' or 'sharing'. You can say no in the cookie banner, and we honour Global Privacy Control.

Ad cookies (Google Ads, Meta and TikTok) load only after you click Accept on our cookie banner. If your browser sends a Global Privacy Control signal, we treat it as Reject, and the ad cookies stay off. You can change your choice any time with Your privacy choices at the bottom of every page. See the cookie policy for details.

Your US state privacy rights

Some US states give residents rights over their personal information. We offer these rights to everyone who uses the site, wherever you live:

• Access: ask what we hold about you and get a copy.
• Correction: ask us to fix information that is wrong.
• Deletion: ask us to delete your information. You can also do it yourself (see below).
• Opt out of targeted advertising: say no in the cookie banner, use Your privacy choices at the bottom of any page, or turn on Global Privacy Control in your browser.
• Opt out of marketing email: use the unsubscribe link in any marketing email.

[LAWYER REVIEW] Confirm the state privacy rights section (response times, appeals, authorized agents) against current state laws (research/05 C4).

How to use your rights

Email support@retirefromtrades.com from the email address you used with us, and say what you'd like. We may ask you to confirm it is you before we act. We answer within 45 days. If we need more time, we tell you why, and we can take up to 45 more days where the law allows. If we say no, you can ask us to look again by replying to our answer, and we will respond within 60 days. Someone you authorise can ask for you, with your written permission. We won't treat you differently for using these rights.

Delete my data: sign in at /login with the email you used, open My reports and choose Delete my data. This removes your estimates, orders, reports, broker introduction requests, email copy and monthly letter signups, and your account. We may keep purchase records the law requires us to keep.

How long we keep it

Where your data is stored

We are based in India. Our service providers store data in the United States, and our team accesses it from India.

Security

Your estimate is stored in a database with row-level access rules. Result pages use long random links, and paid PDFs are only reachable through short-lived signed links.

If a breach affects your information, we'll notify you as required by law.

Children

RetireFromTrades is for business owners and isn't meant for anyone under 18. We don't knowingly collect information from children.

Changes to this policy

If we change this policy, we update the date at the top. If a change is material, we also email people who have bought a Full Report or signed up for email from us.

Contact

Quixta Ventures LLP, [POSTAL ADDRESS: Quixta Ventures LLP registered office, Bengaluru, India]. Email: support@retirefromtrades.com.